RichRelevance Chief Scientist to Present on Data and Personalization at Internet Week New York
Darren Vengroff will join OMMA Data-Driven Marketing event to discuss new ways that brands and retailers are turning data into actionable insight
San Francisco, CA – May 22, 2013 – RichRelevance today announced that Chief Scientist Darren Vengroff has been invited to speak at the OMMA Data-Driven Marketing event at Internet Week New York. Vengroff will join L’Oreal Luxe USA’s Brigitte King, Senior Vice President, Digital Strategy, e-Commerce & CRM, and others in an interactive discussion on how brands and retailers are using data to present the most relevant, personalized products, messages and offers to ever-narrower audience segments.
The panel, entitled “This Revolution Will Be Personalized: Turning Databases Into Real Conversations,” will be held May 23 at 12:15 p.m. ET at Internet Week headquarters in New York City. Moderated by Anthony Young, CEO of Mindshare North America, the panel will also address how big data is changing conversations with consumers and the systems that deliver highly personalized and real-time content, offers and promotions through data and analytics
“Brands and retailers know that consumers demand a relevant, consistent experience at every interaction – and data holds the key to that promise,” said Vengroff. “However, they are confronted by the task of sifting through massive data sets to make real-time decisions about which bits are relevant to each consumer’s real-time context. These decisions have to be made on the fly, in fractions of a second. Unified and effective personalization requires both a platform that supports this kind of decision-making at scale and a team and culture dedicated to leveraging such a platform to engage consumers in a way that respects who they are and the relationship they have with your brand. The end game isn’t big data; it is real-time, context-sensitive, data-driven action that brings you closer to your customer.”
OMMA Data-Driven Marketing is part of OMMA’s Internet Week program and runs from 8 a.m. to 5 p.m. ET on May 23 at Internet Week headquarters in the Altman Building. The goal of the event is to cut the topic of Big Data down to more manageable bite sizes, examining how data is transforming agencies and brands – from reorienting how media is segmented and bought to targeting customers with the right message at the right stage of the purchase funnel.
RichRelevance delivers over one billion product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than 8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston, Chicago, London Malmo, Munich and Paris. For more information, please visit www.richrelevance.com.