HuffPost Tech UK – Let's Get More Women and Girls to Consider a Role in Technology

Does elegant code have a gender? Are mega data-sets XX or XY? Of course not. Maths is pure abstraction, and engineering skills can be learned… so why aren’t more women and girls getting into tech?

The issue of gender diversity is rightly front-and-centre, not least because of the efforts of leading executives including Facebook’s Sheryl Sandberg. With Sandberg’s Lean In as a backdrop, here’s how one Silicon Valley shop–RichRelevance, where I’m chief marketing officer–meets the challenge of gender parity. Our executives are committed to the conversation–but, like many tech companies, we have a way to go. Our company’s leadership is 20 per cent female and our total employee statistics skew more male than female (79 women, 170 men). We plan to double in size this year and we want to attract the best and brightest irrespective of gender, but right now, male applicants far outnumber female applicants, leading me to ask the obvious question, how do we attract more women?

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