Tech Crunch – RichRelevance Acquires Precog To Add Large-Scale Analytics Engine To E-Commerce Personalization Platform

RichRelevance, a company that powers personalized shopping experiences for online retailers, acquired Precog, an analytics technology startup (formerly known as ReportGrid). Financial terms of the deal were not disclosed.

Backed with $50 million in venture funding, RichRelevance aims to take consumer shopping data and help retailers leverage this information into a more personalized experience. As e-commerce continues to grow, and big data strategies enter the market, more retailers are providing customized online shopping for consumers to drive sales. In aggregate, RichRelevance’s clients represent more than 30 percent of online retail and include Target, Walmart, Sears, Overstock, The Disney Store and others.

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This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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