– Getting Women into Technology – It's a talent contest, not a gender war

By Diane Kegley, CMO, RichRelevance

computer-weekly-logo-48hWhen I started my tech career 20 years ago, I was repeatedly warned that I was entering a ‘man’s world’. I have, however, always firmly believed that a successful career in technology is due to talent, regardless of gender.

Diane KegleyMy first introduction to the technology industry was at enterprise software firm Sybase. Here, I had to convince them that a new attitude and fresh approach could bring dividends to the technical arena, and then all I had to do was prove it! On my very first business trip, I studied all the technical manuals I could find, because I wanted to understand the software from the inside out. If I could understand the market and the customer’s mindset, I could market the product much more effectively.


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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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