RichRelevance Brings Personalization Innovation Lab to Annual Summit

RichRelevance to demo the latest in data-driven personalization at Innovation Lab Annual Summit – Chicago, IL – Sept. 30, 2013 –– RichRelevance®, the global leader in omni-channel personalization, today announced that it will be showcasing the latest personalization innovations in the industry at the Annual Summit this week.  During the event, the company’s Personalization Innovation Lab will give attendees hands-on access to the latest technologies that are propelling data-driven optimization.  Through product demos and presentations, RichRelevance will showcase how data can be used to reach the right consumer with the right message at the right time – and drive meaningful results.

The Innovation Lab will be located at RichRelevance booth (#1004) and will include the following innovative solutions:

  • RichConnect: The newest addition to the RichRelevance product suite, RichConnect optimizes triggered emails based on real-time shopper behavior, determining not only which email to send your shopper, but also the email most likely to result in a purchase if your shopper qualifies for more than one campaign. The new product innovates the use of real-time data for automated message optimization and segmentation.
  • DataMesh: DataMesh is the externalization of the {rr} cloud platform that powers every RichRelevance application.  Through DataMesh, retailers and brands can access the same Big-Data technology used by the most innovative companies in the world without the expensive costs of building and maintaining a real-time infrastructure. Terabytes of data can be easily ingested into the platform from many sources, to create new applications that personalize shopping across all channels.
  • RichPromo: RichPromo enables retailers to provide a more engaging shopping experience by delivering the most relevant and effective campaigns to target customer segments. Retailers gain more effective control over optimizing which creative should be shown in real time, increasing conversion and scaling content personalization.
  • RichContent: With RichContent, site visitors can have a personalized experience based on content that best matches their interests. This solution enables retailers, consumer brands, media and hospitality sites to deliver personalized experiences by analyzing real-time behavior (based on both implicit and explicit inputs) and re-architecting site content to reflect a consumer’s true interests. This solution is best used with videos, articles, photos, and products.

“Personalization remains imperative as consumers glide seamlessly between channels and expectations continue to rise,” said VP of Product Marketing and Solutions, Jake Bailey. “Mobile and social, as well as evolving consumer habits, are dramatically changing the way retailers and consumers interact, presenting an opportunity for the retailers to take control of data and insights to create omni-channel success.  We’re excited to showcase our latest innovations at”

RichRelevance Director of Consumer Innovation, Brad Cerenzia, will also be participating in the’s “Doctor Is In” website critique one-on-ones to provide his guidance and expertise on multi-channel strategy, end-to-end customer experience, site design, and merchandising best practices to retailers in need of assistance. His “Doctor Is In” session runs from 1:00-4:40 p.m. CDT on Tuesday, October 1st on the Expo Floor.

RichRelevance is also partnering with Tealium and R/GA to host Chillapalooza, an invitation-only event on Monday, September 30th with chilly beverages, light appetizers and relaxing massages so attendees can unwind. To request an invite, please email

About RichRelevance
RichRelevance is the global leader in omni-channel personalization. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts