RichRelevance Expands Global Data Footprint with New Data Centers in Singapore and Stockholm

Eleven data centers enable the company to maintain uptime and performance at global scale, while increasing speed to delivery, for the world’s largest retailers 

San Francisco, CA – Nov. 14, 2013 –– RichRelevance®, the global leader in omni-channel personalization, today announced the expansion of its data footprint with two new data centers—bringing its total to 11—in Singapore and Stockholm, Sweden. The new state-of-the art, certified facilities allow the company to continue delivering personalization decisions at 100% uptime to its clients in the Asia Pacific and Eastern Europe regions, and also worldwide.

“Expanding our global data footprint allows RichRelevance to efficiently manage massive amounts of shopping data, providing seamless service to our partner retailers and their customers,” said Kevin Duffey, RichRelevance Vice President of IT Operations. “Distributing our data centers in key locations worldwide helps ensure RichRelevance’s unmatched performance and reliability, while providing maximum uptime and minimal latency.”

RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Target, Sears, Marks & Spencer and Priceminister. The company recently opened a data center in Miami, FL to provide delivery service to South America. Its 11 data centers worldwide enable it to collect and manage a massive amount of real-time data, including anonymous user behavior, catalog data, inventory status, and trends combined with historical user and product information.

This infrastructure relies on a cloud-computing model leveraging load-balanced servers that use solid state drives, in order to deliver the highest possible throughput with the lowest latency for the company’s retail partners. During the peak of 2012 holiday traffic, RichRelevance operated at less than one-sixth of capacity despite serving 8 billion product recommendations at a rate of up to 11,500 responses per second. In fact, every five minutes, the infrastructure processes nearly 80,000 shopping sessions, more than 330,000 retail page views, more than 17,500 recommendation clicks, and 385 orders with a recommended product.

“Google and Amazon have measured that every one-tenth of a second (100 ms) delay in latency equates to 1% decline in sales, so equipping our customers and partners with an infrastructure that enhances performance is a cornerstone of our value,” said Eduardo Sanchez, President of RichRelevance. “The global breadth of retail necessitates speed, reliability and scale, and we’ve built an amazing framework to not only meet our clients’ current needs, but helps equip them for the future as well.”

For more information on the company’s infrastructure and offerings, please visit:

About RichRelevance
RichRelevance is the global leader in personalization for the world’s largest retailers and brands. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile.  RichRelevance drives more than one billion decisions every day, and has delivered over $10 billion in attributable sales to its clients, which include Target, Marks & Spencer and Priceminister.  RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe.  For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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