East Selects RichRelevance to Personalise Product Recommendations to Improve Customer Loyalty

Omnichannel personalisation solution enables the online fashion retailer to deliver more relevant, meaningful and memorable experiences to consumers across every channel

San Francisco, CA – May 6, 2014 — RichRelevance®, the global leader in omnichannel personalisation, today announced that East has selected RichRelevance to deliver highly authentic and customisable shopping experiences at every touchpoint. Now, using RichRelevance, East can tap into real-time data to tailor different style recommendations to help shoppers find what they need—quickly and easily—as they shop online.

East will leverage RichRelevance’s RichRecs solution to deliver shopper-specific product recommendations across any channel. Through RichRecs, East will be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall experience for consumers.

Nicklas Larson, EMEA Managing Director of RichRelevance says:

“East started as a small independent boutique in London in 1984 and has since grown to over 100 stores and concessions across the UK. It is an amazing success story and we are glad to be part of their future. As the brand aspires to deliver a continual journey of discovery for their customers and improve customer loyalty, we are excited to provide the technology that enables them to personalise the product recommendations to suit each customer’s unique style and individual needs.”

RichRelevance’s integrated product suite and proven, real-time infrastructure are built from the ground up to help retailers and brands improve shopping for their customers. The company was recently named the #1 most influential vendor in personalisation by Internet Retailer magazine for the second year in a row. Its leadership and core team were responsible for key technology developments at Amazon, Overstock, PayPal, eBay and Yahoo!, and brings an unprecedented understanding of the complexities and challenges of omnichannel retail today.

For more information on RichRelevance solutions, please visit: https://richrelevance.com/solutions/technology/.