Digital Marketing Magazine – The Future of Digital Marketing is Sexist
The art of customer segmentation and prediction fundamentally depends upon a few undisputable attributes; It’s sexist, ageist, nationist, locationist and most certainly spendist. These stereotypes and assumptions are some of the best tools in a digital marketer’s arsenal when it comes to segmenting audience and modeling behavior. They support marketers in building an image of the customer they are marketing to. This image, built upon slivers of demographic, live and historic data pieced together, helps predict the kind of behavior and actions they are likely to take.
