RetailWire – Where will mobile break out this holiday?
Again, the holiday wild card is mobile, both in how much it influences offline and online spending as well as how much purchasing gets done via that channel.
According to IBM’s 2014 holiday shopping report, mobile browsing — both smartphones and tablets — is expected to account for 48.2 percent of all online traffic over the five-day period between Thanksgiving and Cyber Monday, an increase of 23 percent over last year.
