Retail Business Review – Monsoon Accessorize becomes first UK High Street retailer to use multichannel data to enhance customer offers
Monsoon Accessorize has become the first UK high street retailer to use multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer.
