RichRelevance Appoints Eduardo Sanchez as CEO and Bill Pearce as Executive Chairman

Founder David Selinger to continue on Board of Directors

San Francisco, CA – January 20, 2015 – RichRelevance®, the global leader in omnichannel personalization, announced the appointment of Eduardo Sanchez as Chief Executive Officer and member of the board of directors and Bill Pearce as Executive Chairman of the Board effective today. In their new roles, Sanchez and Pearce will manage and grow RichRelevance as global enterprises prioritize personalization to drive differentiated experiences across the customer lifecycle. David Selinger, the company’s founder and current CEO, will continue to serve on the board of directors for technology and omnichannel to help drive the future of retail within RichRelevance.
“RichRelevance is entering a new stage of hyper-growth as digital marketing aligns around data and personalization as core to customer experience,” said Sanchez. “We’ve doubled down on every aspect of our business —product, infrastructure, services, operations—and are strongly positioned to seize this opportunity with the ideal strategy, approach and team in place to best serve the worldwide market moving forward.”
Since joining RichRelevance as President in 2013, Sanchez has helped establish the company as a global market leader in enterprise-class personalization. Today, RichRelevance serves more than 220 multinational retailers in 42 countries and 25 languages. The company operates a world-class Hadoop installation and 11 global data centers that support more than 1 billion decisions per day – and has delivered over $10 billion in attributed sales to date.

RichRelevance recently introduced the Relevance Cloud™ and Build™ innovation platform to allow retailers to rapidly create and deliver a continuum of personalized experiences across web, store, and mobile. As customer experience becomes the new battlefield for business, RichRelevance continues to partner with the world’s most premium retail brands, including Barneys New York, L’Oreal, Costco, Target and Marks & Spencer, to personalize every consumer touchpoint.

“Eduardo’s deep experience in business intelligence and enterprise software have helped shape and guide RichRelevance’s ascent to market leadership,” said Selinger. “We’re at a perfect inflection point for this transition with a world-class client base, strong performance and an offering that changes the way consumers shop with brands. Eduardo’s leadership and operational skills will ensure RichRelevance maximizes the company’s potential for expanded growth.”

Sanchez brings more than 25 years of global leadership, operational and technical experience in enterprise computing, cloud services, mobile and social applications and data infrastructure to RichRelevance. He was one of the earliest members of the MicroStrategy leadership team and over his 16-year tenure played a major role in driving the development of the company into a global market leader.

Sanchez has also held executive roles at Paris-based Cartesis (acquired by Business Objects in 2007) and Lawson Software (acquired by Infor in 2011).

RichRelevance recruited Bill Pearce to the board three years ago because of his leadership skills, broad experience in marketing and strategic thinking. “Bill has been our most practical board member, not surprising given his operational experience starting at P&G and in his most recent role as CMO of Del Monte. He has worked with all of the key players in the retail space. I have always found his insights to be on point and relevant to our business,” said Selinger.

“There is a sea change happening in marketing and the enterprise,” said Pearce. “Nine out of ten marketing leaders plan to compete primarily on the basis of customer experience in the next two years. Winning brands will be determined by their ability to exceed the demands of global consumers, making personalization critical to business success. RichRelevance is strongly positioned in a multi-billion dollar market, and I look forward to working with Eduardo to extend RichRelevance’s leadership by delivering real innovation and practical results to marketers around the world.”