The Drum – Figleaves.com lays out plans to become 'ultimate' destination for lingerie in personalisation push
Lingerie e-commerce business Figleaves.com has made a play to become the “ultimate” online destination for lingerie and swimwear as it implements a new personalisation strategy.
The brand is working with omnichannel personalisation company RichRelevance to deliver shopper-specific, data-driven product recommendations for each customer interaction across any channel. The idea is that Figleaves.com will then be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value, while creating a more engaging overall shopping experience for consumers.
