The personal pitch
E-retailers increasingly realize the importance of using data about their shoppers to connect on a personal level, but challenges persist.
Getting to know customers is easier than ever, even if most e-retailers never meet them. Consumers leave behind a mountain of data when they browse, buy or otherwise interact with a merchant online, and e-retailers can draw insights from that data to personalize future product recommendations and promotions to consumers’ interests, leading to sales and increased loyalty.
