United Electronics eXtra Selects RichRelevance to Power Personalized Customer Experiences in the Middle East

Leading Consumer Electronics Retailer Puts Their Customers First with RichRelevance Omnichannel Personalization

London, UK, 14th June 2016 – RichRelevance®, the global leader in omnichannel personalization, today announced that United Electronics Company, eXtra, is using the Relevance Cloud™ personalization platform to develop their omnichannel strategy and drive customer-centric experiences across all sales channels.

eXtra is the leading consumer electronics retailer in the GCC, it has over 41 stores in Saudi Arabia, Bahrain and Oman and was the first Saudi Arabian retailer to go online with a transactional web site in 2011. As part of its omnichannel strategy eXtra selected RichRelevance to provide real time omnichannel based recommendations into its web site, this move was driven by eXtra’s company philosophy to put their customers first. By implementing RichRelevance, eXtra can now create seamless experiences across all sales channels whether on a desktop website, mobile, email or in-store.

“We chose RichRelevance due to the rich feature set, ease of use and scalability of the solution. Another benefit was the fast implementation and expertise of the RichRelevance consultants.” Explained Mohammed Sajjad, Director of eCommerce at eXtra. “We were most excited about the ability to connect all our sales channels and create frictionless experiences for our customers.”

Sajjad continued; “We are thrilled that our customers will now benefit from personally crafted recommendations enabling fast product discovery and more enjoyable shopping experiences. We can’t wait to see the results.”

eXtra is using RichRelevance personalized recommendations on their website, mobile and email initiatives. In addition, eXtra is utilizing their offline data captured at the point of sale within their stores to further enhance the ability to personalize online recommendations.

“We are delighted eXtra has chosen RichRelevance as their omnichannel personalization partner. eXtra’s commitment to their customers is impressive and we look forward to further enhancing their customers’ experience and in seeing great success from the partnership.” Commented Matthieu Chouard, Vice President and General Manager EMEA, RichRelevance

eXtra was established in 2003 in Saudi Arabia to provide customers with a full shopping experience for all aspects of consumer electronics and appliances. eXtra now has over 12 million customers with 41 branches in Saudi Arabia, Bahrain and Oman. eXtra was recognised in 2004 as being in the top 100 brands in Saudi Arabia.