David Selinger Joins Paco Underhill at DDI Forum 2010 to Bring Cross-Channel Best Practices to Retail Design Leaders
Joint session examines how merchants can effectively integrate and measure the cross-channel experience this holiday season and beyond
San Francisco, CA – Sept. 21, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that RichRelevance CEO David Selinger will join retail expert, best-selling author and Envirosell CEO Paco Underhill at DDI Forum 2010 in a presentation that examines how merchants can most effectively integrate cross-channel experiences to drive purchase intent, consideration and acquisition. The session will take place on September 24 at 2:15 p.m. PDT at the Hilton Sonoma Wine Country in Santa Rosa, California.
“Channels are converging, and the branding engines of the 20th century are getting their lunch handed back to them,” said Mr. Underhill. “The store and the online channel are unified entities in the consumer’s mind. Retailers need to radically update the way they think about the cross-channel experience – or risk losing the life and death game that is retail.”
Based on original research from RichRelevance and Envirosell, the session will detail how merchandisers and marketers can manage business analytics to develop winning strategies including: upsell and cross-sell tactics, multi-channel loyalty and translation of the in-store marketing suite to the online store. The two retail experts will showcase best practices for streamlining the consumer experience across channels and guidelines for coordinating strategies.
“Too often the opportunity for a 360° brand is missed through the disconnects between a retailer’s many customer touchpoints,” said Selinger. “The winning retailers will be the ones who can leverage a seamless cross-channel experience and embrace the new habits of consumers. We are excited to partner with Paco and Envirosell to bring awareness and best practices to retailers as they embrace the new consumer who seamlessly interfaces between a retailer’s physical store, the web and mobile.”
The longest-running event of its kind in the industry, the DDI Forum covers topics and discussions of the most pressing issues among thought leaders in the retail design community. Presented by DDI Magazine, the Forum brings together the best and brightest of the retail design industry. The 2010 DDI Forum takes place Sept. 23-25.
About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating analysis of layout, merchandising and operations. With 25 years of experience conducting in-store research for major consumer product manufacturers, retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in Tokyo, Milan, Moscow, Mexico City, São Paulo and Bangalore.
About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart, Overstock.com and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues (over $1B in attributable sales since June 2008) by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.
