Galeries Lafayette Taps RichRelevance For Omnichannel Personalisation

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Omnichannel personalisation solution enables Galeries Lafayette to deliver a more relevant, meaningful and memorable experience to consumers across every channel.

Paris – 5 November 2014 — RichRelevance®, the global leader in omnichannel personalisation, today announced that Galeries Lafayette has selected RichRelevance to deliver highly authentic and engaging customer experiences at every touchpoint. Now, using RichRelevance, Galeries Lafayette can tap into real-time data to present tailored recommendations to help shoppers find what they need—quickly and easily—as they shop online or in store.

Galeries Lafayette makes its first foray in cross-channel personalisation by leveraging RichRelevance’s personalisation solutions to dynamically up-sell and cross-sell merchandise to increase sales and AOV. It is also able to derive specific shopper insights to target campaigns and promotions in real time, both online and offline.

“Galeries Lafayette is an iconic brand recognised world wide for high fashion, quality, variety and service. We are delighted to be selected to partner with Galeries Lafayette to achieve ongoing innovation in the key area of personalisation”, said Nicklas Larsson, EMEA Managing Director for RichRelevance.

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About Galeries Lafayette

Founded at the end of the 19th century, Galeries Lafayette is a leading department store and a symbol of French “art de vivre”. Its objective is to bring fashion to life. Its network includes 62 stores, of which 59 in the largest towns in France, and three around the world: Berlin, which opened in 1996, Dubai in 2009 and Casablanca in 2011, and Jakarta and Beijing in 2013.

This network will be further expanding in the coming years with Turkey and Qatar in 2015. Galeries Lafayette is also investing heavily in a cross-channel approach for the benefit of its customers, involving in particular the constant development of its web shop.

Galeries Lafayette currently employs over 11,000 people, sells 2,500 brands and welcomes on average one million visitors per day.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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