RichRelevance Announces Strategic Partnership Program

Selected Partners will Co-Market and Integrate RichRelevance Products

San Francisco – September 15, 2008 – RichRelevance™, the exclusive provider of next-generation personalized recommendations for eCommerce businesses, launched its partnership program today (RichRelevance.com/partners), through which selected best-of-breed eCommerce technology providers will integrate with RichRelevance’s on-site and in-email personalization products for an enhanced cross-vendor solution.

With the introduction of this program, RichRelevance customers will benefit from easier integration of the RichRelevance product, higher ROI on existing partner implementations, and market innovations as RichRelevance works closely with its partners. The program currently features partners in the categories of eCommerce platform, ratings & reviews, and email.

“By enabling other vendors to integrate their services with our platform, we are delivering significant value to all of our combined retail clients,” said RichRelevance CEO David Selinger. “Through these integrated solutions, retailers will see a greater return on investment with higher conversion rates, an improved customer experience, and faster time to market.”

For participating eCommerce vendors, integration with the RichRelevance platform offers a way to enhance product offerings, which in turn strengthens relationships with existing customers while offering a further differentiated solution to prospective customers. Internet Retailer found that nearly half of online merchants polled are prioritizing recommendations on their sites in the upcoming year, making integration with RichRelevance a priority for vendors working to exceed customer expectations.

“The launch of this partnership program allows us to further enhance and diversify our product offerings, differentiating us in the market and giving merchants a powerful way to materially boost sales with limited integration,” said Alan Littman, CMO of VCommerce, one of RichRelevance’s launch partners. “We’ve completed implementation of the RichRelevance product, and are eager to begin offering our customers double-digit sales lift through personalized recommendations.”

The program’s launch partners are Bazaarvoice, DMinSite, Experian CheetahMail, LaGarde, Novator, PowerReviews, Responsys, and VCommerce.

RichRelevance is the exclusive provider of next-generation personalized recommendations for leading eCommerce sites, including Sears.com. The Company’s products increase sales by 10-30% by personalizing the shopping experience through targeted merchandising. The RichRelevance recommendations platform outperforms popular collaborative filtering-based solutions through the use of more than 15 recommendation types, cross-placement optimization, and a closed-feedback loop. The SaaS-based offering is easily integrated, and empowers merchandisers through a robust, patent-pending suite of dashboard controls. The company is privately held and headquartered in San Francisco, California.