ClickZ — “Augmented Reality App Provides Virtual Fitting Room for Shoppers”

UPS has used augmented reality technology to take the guesswork out of shipping, and Wal-Mart has used it to do the same for buying furniture. Tobi.com, an online apparel retailer, is now hoping an augmented reality platform can help ease some women’s fears about buying clothes online.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

eMarketer — “Enriching Retail Product Relevance”

Marketing Charts – Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”