The Drum – Monsoon blends in-store and online data to power ‘omnichannel personalisation'

Fashion brand Monsoon is blending in-store and online customer data to deliver personalised offers via email, a technique it claims makes it the first high street retailer to push “omnichannel personalisation’ through the channel.

The company hopes to foster a single view of Monsoon Accessorize customers by raising the likelihood of product recommendations being purchased.

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