Wine.com Launches Advanced Personalized Recommendations to Enhance Shopping Experience

New Features Reinforce Wine.com’s Position as the Most Comprehensive, Tailored Wine E-commerce Site

San Francisco, Calif., May 15, 2012 – Wine.com, the nation’s leading online wine retailer, announced today new personalization and recommendation features which offer customers a shopping experience that is unlike anything found at a traditional brick-and-mortar store. The new features, developed by RichRelevance, the leading provider of dynamic personalization for the world’s largest retailers and brands, are the latest in a series of product enhancements to help Wine.com customers make informed purchasing decisions quickly and conveniently.

Wine.com is among the first e-commerce sites, and the first in the wine industry, to offer customized pages featuring personalized product recommendations for individual customers. Customers who log into the site will now receive unique recommendations based on their recent purchases, product searches and purchases made by customers deemed similar to them. Shoppers will also have the capability to personalize their own profile page, complete with a picture, recent site activity such as product reviews and searches, as well as wine club and Steward-Ship membership information.  Also new to the site is the one click checkout feature to ensure a seamless and speedy shopping experience.

“Wine.com is not just focused on providing a broad selection and a fast, convenient way to buy wines; we are dedicated to helping people make informed purchasing decisions and creating the most tailored shopping experience in the wine industry,” said Cam Fortin, Wine.com Director of Business Development. “By analyzing the data pulled from each purchase and then personalizing the product recommendations, we can enable customers to discover great new wines that fit with their tastes and lifestyle.”

“Wine.com has an impressive understanding of its consumers and has embraced this unique opportunity to leverage technology and data to deliver an experience that surpasses the corner wine shop,” said Diane Kegley, CMO of RichRelevance.  “Wine.com’s innovations and vision for a next level shopping experience is setting the bar for online retailers who want to build and maintain lasting customer relationships.”

Another recent site addition made to enhance the customer shopping experience is the Wine.com Tasting Room, an educational resource to help customers learn about and explore new wines. The Tasting Room offers consumers wine recommendations and informative guides across a new theme each month, with exclusive content for three groups: Novice, Enthusiast and Collector. Wine.com’s sister site, WineShopper.com, also allows customers to learn about a featured bottle of wine five days a week, each offered at a significantly discounted price.

About Wine.com
Wine.com is the nation’s #1 online wine retailer, offering thousands of wines, wine gifts, gift baskets, corporate gifts and monthly wine clubs. Wine.com’s mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or a gift. Wine.com offers a combination of selection, value, service and detailed product information that is impossible to find in a brick and mortar store. Wine.com is the world’s most visited wine website and also runs the wine flash sales site, WineShopper. Wine.com is majority owned by Baker Capital.  For more information: visit www.wine.com, the Wine Notes Blog, Facebook page, Twitter, or download the iPad app. For WineShopper, visit www.wineshopper.com or on Facebook and Twitter.

About Baker Capital
Baker Capital, founded in 1995, is New York based private equity firm with $1.5 billion under management.  Baker Capital invests globally in digital communications, media and technology companies at all stages of development.  The partners of Baker Capital have extensive private equity and operational experience allowing the firm to provide its portfolio companies with not only capital, but also global strategic thinking and relationships.

About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Marks & Spencer, John Lewis, Walmart, Sears and Target. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in London, New York, Seattle and Boston. For more information, please visit www.richrelevance.com.

Contact:
Virginia Zimpel or Lauren Lloyd for Wine.com
wine(at)launchsquad(dot)com
415-625-8555

Mickey Nelson for RichRelevance

rr(at)bradypr(dot)com

651-214-4472