Internet Retailer — “Personalized recommendations push online snowboard sales for Burton”
Personalized product recommendations are driving nearly 25% of total sales at Burton Snowboard’s online store since it implemented the recommendations program last year, the retailer and manufacturer report.
Burton’s site, which previously had served product recommendations to shoppers based on its top sellers, started using vendor richrelevance to help it offer a more personalized shopping experience. The personalized recommendations are based on an analysis of shopping behaviors and other data, including previous purchases and key search terms. Shoppers are presented with the relevant products at key points as they navigate through Burton’s site.