My Customer – Customer experience management: The trends that defined 2014

Customer experience excellence is a moving target, with what constitutes an ‘excellent’ experience becoming a higher standard every year. This trend was to continue in 2014, with the CX Index by Forrester revealing that the number of poor experiences had hit an all-time low, while the gap between the best and worst companies was narrower than ever.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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