DMNews — “Nailed It: DMNews speaks with BestBuyEyeglasses.com”

Q: What is different about your product recommendations this year?

A: In the first quarter, we began testing the recommendations space as a way to inform shoppers about products that they might not otherwise find out about through the relevancy algorhithm. Using RichRelevance tools, we increased the amount by which certain items were represented in the recommendations space by 5% to 10%.

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This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

Don't expect holiday fare at Nordstrom until Black Friday

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