Stores Magazine — “That’s So You”

Multi-channel and pure-play e-tailers constantly struggle to make the online shopping experience more personal. Most companies use solutions to address returning visitors by name, and deliver personalized merchandise recommendations based on prior purchases or click-stream analysis.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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