Wanted: Your Questions on Cross Channel Retailing for Shop.org Summit
It’s a topic that is on the forefront of every one of our agendas: mastering the art of cross-channel optimization. Whether you are a big box retailer or a specialty chain, we are all confronted with the same core issues of delivering seamless customer experiences across our channels of business. I’ll be tackling this topic during a session at the upcoming Annual Summit (Optimizing the Cross-Channel Experience for the Anytime, Anywhere, Anyplace Consumer) along with industry notables, Lou Ramery, SVP Customer Relationship Marketing with Sears & Kmart and Lou Weiss, CMO of The Vitamin Shoppe.
We’ll be sharing some new dimensions of cross-channel retail as well as investigating some areas in need of improvement, revealed through some fun secret-shopping videos. But the heart of the program is focused on digging into the topic from every direction–from the role of mobile to customer service, coupons and loyalty programs. In preparation, we want to hear from you to make sure we cover everything you’re interested in regarding this white-hot subject matter.
Please drop me a line (firstname.lastname@example.org) and let me know what aspects of this topic you would like to see covered. If you have a specific question, I want to hear it so we can make sure it gets addressed in the context of this panel.
Thanks for taking time to contribute to this important discussion and I look forward to seeing you at Summit!