AdExchanger — "RichRelevance Targeting Shopper Marketing Dollars With Personalization Tech Says CEO Selinger"
David “Selly” Selinger is CEO of RichRelevance, an e-Commerce personalization technology company.
AdExchanger.com: Why do you call RichRelevance “the intersection of e-Commerce and Madison Avenue”?
DS: Large retail sites represent the last frontier for ultra-premium ad inventory that brand advertisers have historically not had access to. RichRelevance is empowering our enterprise-class retailer customers including Target and Overstock.com to create incremental streams of revenue by providing premium advertisers access to engaged consumers on shopping media (relevant retail sites) closest to the point of purchase.