The New Tech – Personalisation – perfecting customer service

As competition increases more than ever in the digital space, retailers must provide a seamless personalised experience to engage shoppers. Drapers explore what some tech savvy retailers are doing with personalisation and how this is benefiting the customer experience of their shoppers.

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This post was written by Harriet Fletcher

ABOUT Harriet Fletcher
Harriet is Director of Marketing in EMEA for RichRelevance and is responsible for all marketing activities across the region.
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