Retail Technology — "Dixons Retail personalises online experiences"
RichRelevance, a provider of dynamic e-commerce personalisation for the world’s largest retailers, has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites.
Shoppers on these sites are now offered a variety of recommendation types based on shopping behaviour, which adjust in real time to highlight the most relevant products. Dixons expects to increase online revenue by improving conversion rates and strengthening customer relationships through the integration of RichRelevance’s technology.
Read more at Retail Technology