UK consumers find in-store facial recognition ‘creepy’

Almost three quarters (72%) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping, according to new research.

But seven in 10 UK shoppers say the idea of facial recognition technology that identifies age and gender in order to display product recommendations is “creepy”, while three quarters (76%) felt the same about being greeted by their names when walking into a store because their mobile phones registered their entrance.

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