Catalogue e-business — "News roundup—GettingPersonal, Asos, Ideal Shopping Direct, more"

TV-shopping business Ideal Shopping Direct says it recorded £1.1 million in attributable sales in the first month of implementing personalisation technology from RichRelevance on its website. It also saw an 18 percent increase in average order value for orders containing a recommended item. The partnership with RichRelevance is part of Ideal’s strategy to grow its product catalogue from 10,000 to 30,000 SKUs over time. It will use RichRelevance to dynamically merchandise products across all customer touchpoints, including email, online marketing campaigns and the contact centre.

Read more at Catalogue e-business

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts