Computer Weekly – Getting the measure of collecting data for the future of personalised service
“Darren Vengroff, Chief Scientist at retail personalisation specialist RichRelevance, says BI and analytics will not just be more important, it will be essential to running a successful organisation. “As more data becomes available and the cost of deriving insight from the data continues to drop, organisations that don’t use it will simply not be able to compete,” he says.”
