New Zealand Herald – NZ should learn from TradeMe
New Zealand businesses feeling daunted by emerging technologies need look no further than the example of local “powerhouse” TradeMe, says a world-renowned expert in e-commerce.
David Selinger, chief executive and co-founder of US company RichRelevance, said businesses worldwide were being confronted by technological advances like big data, analytics, social media, and the cloud.
Business leaders needed to ditch old models and embrace technology as a core part of their strategy, rather than as something confined exclusively to the IT department, he said.
TradeMe was a perfect example of a local company which had profited from adopting a data-oriented mindset, Selinger said…