Mobile Marketing Magazine – Retailers Struggling to Offer a Seamless, Omnichannel Shopping Experience

Organizational, operational and technology challenges are hampering retailers’ efforts to meet customers’ demand for a seamless shopping experience across all channels and touchpoints. That’s the conclusion of a commissioned by Accenture and Hybris Software, a commerce platform provider.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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analytics Big Data Customer Engagement customers Data Mining & Algorithms eCommerce Trends holidays Marketing Trends Omnichannel personalization
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