BBC News – Big data retailing offers tailor-made shopping for all

Imagine everything being known about you the minute you walk in to a department store – your name, measurements, purchase history in-store and online, even your views on life, the universe and everything. Would that make you feel like a celebrity or a victim of intrusive surveillance?

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The New York Times Technology Blog — "The Privacy Challenge in Online Prize Contests"

Computer Weekly – Getting the measure of collecting data for the future of personalised service

BBC News – Big data retailing offers tailor-made shopping for all

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