BBC News – Big data retailing offers tailor-made shopping for all

Imagine everything being known about you the minute you walk in to a department store – your name, measurements, purchase history in-store and online, even your views on life, the universe and everything. Would that make you feel like a celebrity or a victim of intrusive surveillance?

Read more

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts

Leave Your Comment