Internet Retailing – IRX 2014 PREVIEW Jane Dixon of RichRelevance on the importance of omnichannel personalisation
Jane Dixon of RichRelevance [IRDX VRIR], which specialises in developing personalised shopping experiences across channels, will be speaking at next week’s Internet Retailing Expo 2014 (IRX 2014). We caught up with her for a preview of her presentation.
Internet Retailing: At IRX 2014, you’re going to be talking about the importance of building a strategic roadmap for crosschannel personalisation. What kind of retailers need to be thinking about this – and why is it so important?