Retail Systems – East gets personal with RichRelevance

East is to leverage RichRelevance’s RichRecs solution to deliver shopper-specific product recommendations across various channels. The fashion retailer says that it will be able to up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall experience for consumers.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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