Direct Commerce – Sweaty Betty gets personal

Having achieved 27 per cent online sales growth in the year to September, Sweaty Betty is moving ahead with an investment in online personalisation technology from RichRelevance. The solution will provide product recommendations that adjust in real time by cross referencing shopping behaviour with data on the fitness activity products are best suited to, and product specifications.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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