Envigo – US: new initiative provides technology to support shoppers
“Relevance in Store provides retailers with a plan and a tool kit for creating the best possible experience for customers in the store,” Nicklas Larsson, EMEA Managing Director for RichRelevance told Evigo. “We see Relevance in Store as benefiting retailers by building a bridge between e-commerce and in-store commerce. It helps them to build a well-rounded and integrated strategy that delivers high sales across the board.”
Relevance in Store is a data-driven retail experience introduced by RichRelevance and it is taking omni-channel to a whole new level by changing the face of in-store shopping. The company is already a global leader in omnichannel personalization and its new strategic initiative will help improve stores’ product discovery and drive its sales.