Build.com and RichRelevance Team to Share Lessons Learned In Data-Driven Personalization at Shop.org Online Merchandising Workshop

San Francisco, CA – July 15, 2014 –– RichRelevance®, the global leader in omnichannel personalization, will join Build.com at the 2014 Shop.org Online Merchandising Workshop for a general session presentation on Lessons Learned in Data-Driven Personalization.

The highly interactive session will cover the most pressing topics in personalization today, ranging from data quality and success metrics through merging multiple data sources to create a single view of the customer. Attendees will leave with immediately applicable insights and best practices based on RichRelevance’s personalization expertise and Build.com’s direct experience in using data to deliver content and products relevant to the individual user.

“Personalization represents the next great competitive leap for internet commerce,” said Chase Westlye, Personalization Lead at Build.com who will lead the session alongside RichRelevance Vice President of Strategy Jake Bailey. “The combination of impression, click, and sale data affords retailers an opportunity to personalize the shopper experience by delivering content and products relevant to the individual user – and we have done just that at Build.com.”

“Omnichannel personalization and a single view of the customer are emerging as a critical retail imperative,” Bailey added. “I’m honored to join Chase and Build.com to share the cutting-edge of using data to deliver new kinds of real-time experiences to customers.”

The presentation will be held on Tuesday, July 22 at 1:15 pm Pacific Time at the Terranea Resort in Rancho Palos Verdes, California. More information on the session, as well as the sold-out 2014 Shop.org Online Merchandising Workshop, is available here.