Harvard Business Review Chooses RichRelevance to Deliver a Personalized User Experience
Relevance Cloud enables Harvard Business Review to surface and deliver relevant, engaging content and products to readers based on their interests and goals
San Francisco, CA – March 10, 2015— RichRelevance®, the global leader in omnichannel personalization, today announced that Harvard Business Review has selected RichRelevance to deliver highly authentic and curated experiences to its readers. Now, using the Relevance Cloud, Harvard Business Review can tap into real-time data to present up-to-date customized content based on readers’ interests, which can be stored in a personal library or added to reading lists to share with team members and clients. This personalized experience makes it easier for readers to follow research and insights that are most relevant to them and to integrate the content into their daily work.
“As we set out to revamp HBR.org, we spoke to our users nearly every week to understand their needs and how we could make the site work better for them,” said Eric Hellweg, Managing Director of Digital Strategy for Harvard Business Review. “We continually heard that people wanted a better way to find content and products that were specifically relevant to them. RichRelevance was the right partner to turn that need into reality.”
As the first consumer media company to partner with RichRelevance, HBR is using the Recommend™ and Engage™ solutions to better curate stories and products for readers while enhancing HBR’s already extensive ecommerce platform. In the HBR ecommerce store, RichRelevance-powered algorithms recommend HBR content, special offers and products to users based on their interests and careers, within one integrated user experience. Readers can also seamlessly share purchase recommendations with colleagues via their social networks.
“HBR is innovating new ways to get to closer to their readers through personalization,” said Eduardo Sanchez, CEO of RichRelevance. “The new capabilities speak to readers in the context of their own professional goals to ensure the best possible online experience.”
For more information on RichRelevance solutions, please visit: https://richrelevance.com/solutions/technology/.