Fashion Times – Webrooming Trend Brings Shoppers Back To Brick-And-Mortar Stores
It wasn’t long ago that retailers were fervently trying to combat showrooming out of fear that it would take away from their in-store profits.
But now, according to a new report by L2 and RichRelevance, it seems as if this trend is already being reversed. This new research shows that webrooming, the practice of researching items online and then purchasing them in-store, has been gaining in popularity lately.
