L.L.Bean and RichRelevance to Co-Present on “The New Big Data” at Strata + Hadoop World

Case study session details how L.L. Bean, a data pioneer who has been doing customer modeling since the 1960’s, has evolved technology and processes to empower employees to access and get smart with data

San Francisco, CA – October 13, 2014 –– RichRelevance®, the global leader in omnichannel personalization, today announced that it will join L.L.Bean on stage at the upcoming Strata + Hadoop World conference to share a real-word case study of technical and organizational transformation to meet a changing data reality.

The presentation, entitled “Transitioning from Original Big Data to the New Big Data: L.L.Bean’s Journey”, will be held on Thursday, October 16, 2014 at 2:35 p.m. at the Javits Center in New York City. Chris Wilson, SVP of Direct Channel at L.L.Bean, will join Doug Bryan, Data Science Services Practice Lead, for a deep dive into L.L.Bean’s leadership role as a data-driven omnichannel retailer. The duo will share how the company, a data pioneer with a 10+ TB on-premise enterprise data warehouse (EDW) who has been doing customer modeling since the 1960’s, has evolved to the meet the demands of “New Big Data,” including real-time APIs and 100 TB of data.

Wilson and Bryan will detail programs that have been implemented across the company — from hosting Big Data Boot Camps at its Maine headquarters; to turning its SQL developers into Hive and Impala NoSQL experts; to creating OLAP cubes to democratize data across the organization; to rapidly developing and testing omnichannel use cases – all of which empower employees across marketing, I.T. and analytics to access and get smart with data.

“L.L.Bean has long been recognized as one of the most successful catalogers ever,” said Bryan. “The accumulation, access and analysis of customer data has been ingrained at L.L.Bean since the 1960’s. Now the company has embraced a data-driven culture to sustain its customer-centric philosophy—that the customer is, and always will be, the most important person in
the company.”

About Strata + Hadoop World

Strata + Hadoop World takes place October 15-17, 2014 at the Javits Center in New York, New York. Strata + Hadoop World is where cutting-edge science and new business fundamentals intersect—and merge. It’s a deep-immersion event where data scientists, analysts, and executives get up to speed on emerging techniques and technologies by dissecting case studies, developing new skills through in-depth tutorials, sharing emerging best practices in data science, and imagining the future.

About L.L.Bean, Inc.

L.L.Bean, Inc., is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned; Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. The 220,000 sq. ft. L.L.Bean retail store campus in Freeport, Maine, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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