My Retail Media – Accessorize to provide personal service via e-reciepts
Monsoon Accessorize has begun to use multichannel data sources from online and bricks-and-mortar shoppers to create personalized offers for email receipts – and is the first UK high street store to do so. The digital receipts provider eReceipts has deemed the service the most up-to-date of any current multichannel store. Customers are now given targeted product recommendations completely catered to them, the information for which is drawn from emailed receipts of past purchases.
