Decision Marketing – Figleaves gets intimate with undies

Figleaves, the online lingerie and swimwear retailer, is aiming to make shopping on its site a much more intimate and stress-free experience by implementing a new package offering personalised customer recommendations.
The ecommerce brand is partnering with omnichannel personalisation specialist RichRelevance to recommend seasonal products for customers selected from thousands of options available on the website.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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