Direct Commerce – Costume innovator selects RichRelevance to deliver a relevant on-site experience
RichRelevancehas been selected by leading costume developer, MorphCostumes, to deliver highly authentic, custom experiences to online shoppers. MorphCostumes will use RichRelevance’s solution to recommend products to shoppers based on their onsite behaviour.
Founded in 2009, MorphCostumes began life creating all-in-one spandex bodysuits called Morphsuits for fancy dress occasions. The Edinburgh-based company has expanded rapidly over the intervening period, and now offers a range of over 1000 costumes via its website. These include many well-known comic book characters and superheroes, such as characters from the Avengers and the Star Wars films, with the company having signed deals with Marvel, Disney and Power Rangers.