Business Reporter – Three quarters of shoppers think facial recognition technology is ‘creepy’
Nearly three quarters of consumers think technology that uses facial recognition to recommend relevant products is “creepy”, according to a new study.
73 per cent of those surveyed by RichRelevance were creeped out by the technology.
A similar number – 74 per cent – thought it was creepy for a salesperson to greet them by name after receiving a notification from their mobile phone signal upon entering the store.
And 75 per cent felt uncomfortable with technology that uses facial recognition to detect a high-value shopper and inform a sale associate.