Eye on eCommerce: Matthieu Chouard, VP EMEA, RichRelevance
Essential eCommerce speaks to VP and general manager of EMEA at RichRelevance, Matthieu Chouard, about the importance of personalising the customer journey.
Personalisation is a technology at the top of most retailers’ minds. The ability to provide a bespoke, even boutique-style, service in order to stand out from the competition is clearly a clever move and this starts by simply recommending products online based on a customer’s taste.
“If you want to make your customer happy, you have to make them understand they are unique and not part of a customer segment,” VP and general manager of RichRelevance EMEA, Matthieu Chouard, tells Essential eCommerce.