Spiraledge Increases Sales and Average Order Value With RichRelevance’s Personalization Solution
Relevance Cloud™ personalization platform with Discover™ and Recommend™ enables Spiraledge to deliver a more relevant and meaningful customer experience on SwimOutlet.com and YogaOutlet.com
San Francisco, CA – December 8, 2015 — RichRelevance®, the global leader in omnichannel personalization, today announced that Spiraledge is using RichRelevance to deliver highly authentic and custom experiences across its ecommerce sites SwimOutlet.com and YogaOutlet.com, as well as corresponding mobile sites. Now, through RichRelevance’s Relevance Cloud™ platform and product suite, Spiraledge can tap into real-time data to present tailored recommendations, search results and browse suggestions that help shoppers find what they need—quickly and easily—as they shop online. Since implementing RichRelevance, Spiraledge has seen a significant increase in sales and average order value (AOV) attributable to personalization.
“Our mission is to perfect the online shopping experience for our customers every day,” says Steve Foust, VP of Marketing at Spiraledge. “RichRelevance’s superior technology and blue-chip roster of successful clients made them the best partner for our personalization initiatives.”
Spiraledge Success: Search, Browse & Product Personalization
Founded in 2001, Sprialedge has invested heavily in technology to bring innovative products to market, and considers personalization a key competitive differentiator. After a successful A/B test, RichRelevance Recommend™ was implemented on SwimOutlet.com, followed by YogaOutlet.com and corresponding mobile sites to provide the most relevant, data-driven recommendations for shoppers. The company started with basic placements on their home, product, category, search and cart pages, and has since increased placements on category and home pages (both mobile and desktop) and implemented recommendations on blog and guide pages.
Based on Recommend’s performance, Spiraledge’s Marketing and Product teams decided to test RichRelevance Discover™ to personalize search and browse results for customers. Testing on SwimOutlet.com yielded increases in conversion rate for returning customers, so Spiraledge will continue its rollout to YogaOutlet.com, including implementation of the “type-ahead suggestions” feature of Discover, which presents personalized suggestions of brands, categories, products and recommendations within the search bar.
“Personalization has emerged as a strategic weapon for retailers in all categories,” says Eduardo Sanchez, CEO & President of RichRelevance. “We are thrilled to partner with Spiraledge, whose commitment to using superior technology to deliver a personalized customer experience is not only core to their culture, but is also a crucial market advantage for them. Our independent Relevance Cloud personalization platform and integrated product suite are built from the ground up specifically to enable retailers like Spiraledge deliver on this promise – in the unique way that drives the best results for their customers and business.”
For more information on RichRelevance solutions, please visit: https://richrelevance.com/solutions/technology/.
RichRelevance is the global leader in omnichannel personalization and is used by more than 230 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $20 billion in sales for its clients, which include Office Depot, Costco, Marks & Spencer and Darty.
Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.
Spiraledge is a leading internet retailer and healthy living company headquartered in Campbell, CA. Its retail sites include SwimOutlet.com, the web’s most popular swim shop, and YogaOutlet.com, one of the first yoga-focused online retailers. Since the company’s founding in 2001, technology has been at the heart of the Spiraledge culture and a key component to the company’s success, enabling a focus on its core mission: to perfect the online shopping experience for our customers every day. Spiraledge has been named as a Hot 100 Company twice in the last four years by Internet Retailer Magazine.