RichRelevance and Starmount Enhance In-Store Experience With Omnichannel Personalization
Strategic partnership brings personalized recommendations and content to store associates through the integration of Starmount Customer Engagement Suite™
and the Relevance Cloud™ platform
San Francisco, CA — February 24, 2016 — RichRelevance®, the global leader in omnichannel personalization, and Starmount®, a leader in omnichannel retail point of sale (POS) and in-store customer engagement solutions, today announced a strategic partnership to power high-impact, personalized experiences for retailers and store shoppers. The partnership integrates Starmount’s Customer Engagement Suite™ with the independent Relevance Cloud personalization platform to bring personalized product recommendations and content to the POS.
More than 230 leading retailers use the Relevance Cloud to power personalized content, offers and product recommendations to shoppers across web, mobile and store. Starmount offers the industry’s first fully integrated enterprise solution designed to provide retailers and their customers with a POS experience that includes full omnichannel capabilities.
“The Starmount / RichRelevance partnership empowers retailers to provide a greater and more personalized level of customer experience than ever before,” said Joe Halloum, President and CEO, Starmount. “For retailers, providing a consistently great omnichannel experience is quickly becoming table stakes, and our retail-proven in-store customer engagement and POS solutions, combined with superior personalization capabilities from RichRelevance, provide the fundamental building blocks retailers need to stay on top in today’s volatile selling environment.”
The new partnership gives sales associates instant access to products, promotions and content that reflect each shopper’s history, behavior and preferences across channels, as well as ‘endless aisle’ inventory available in other stores and warehouses. As a result, associates can now offer the most relevant knowledgeable suggestions to each shopper — anywhere in the store and at any point in the customer journey — boosting sales while surpassing customer expectations for a seamless omnichannel experience.
“We are committed to bringing the most innovative technology assets into the independent Relevance Cloud personalization platform,” said Eduardo Sanchez, President and CEO, RichRelevance. “Our Starmount partnership reinforces the importance of the physical store as a foundation of omnichannel retail while strengthening the Relevance Cloud with a new touchpoint to guide and support in-store purchases.”
“Retailers now know their biggest challenge is how to merge the digital and physical selling worlds into one seamless customer experience,” Nikki Baird, managing partner at Retail Systems Research, recently explained to Internet Retailer. “The compelling opportunity for retailers is in blending the best of what the digital realm has to offer with the best that the physical realm delivers.”
How It Works
Sales associates using Starmount Engage™ on a tablet or handheld device can engage store shoppers with real-time product recommendations and content, including endless aisle inventory from other stores or warehouses. Sales associates can leverage profiles of known customers to provide recommendations based on their previous history with the retailer, or cultivate new relationships based in knowledge, relevance and value.
Product and content suggestions are generated for each shopper in real-time through the Relevance Cloud and reflect both ‘wisdom of the crowd’ and customer data generated from store, online, mobile and call center. Advanced algorithms, optimization and presentation provide associates with frictionless access to the right products and content (by category, brand or both) to foster communication, conversion, cross-sell and upsell with customers.
Starmount solutions power the store as the center of the omnichannel retail experience, creating a data-rich commerce platform to engage shoppers, streamline operations, and support seamless and consistent cross-channel customer interactions. Our solutions combine the best of in-store, online and mobile shopping to empower associates to personalize the store visit, drive more sales anywhere in the store with robust product information, and access and fulfill inventory from any location. We’re the partner of choice for innovative brands who are redefining the role their stores play in today’s new era of retail.
BPR for RichRelevance
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Jeff Ketner or Mariana Fischbach
Ketner Group PR + Marketing (PR agency for Starmount)